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Lead UI/UX Product Designer for Microsoft Xbox Studios — led the end-to-end design of the Xbox Studios Portfolio Tracker, introducing AI-integrated design workflows to help stakeholders visualize options and make faster, clearer decisions.

Client

Microsoft Xbox Studios (Xbox Game Studios — Microsoft's division for developing and publishing video games across Xbox consoles, Windows PCs, and cloud platforms)

Sector

Gaming — internal product, portfolio management, and reporting tools

Challenge

Give Xbox Studios stakeholders a clear way to track a diverse game portfolio and evaluate multi-path UI enhancements across different stakeholder personas — comparing design options quickly, and deciding which tracker features should be automated and which needed human judgment.

My Role

Lead UI/UX Product Designer
• UX Design — End-to-end design of the Portfolio Tracker, from user flows to high-fidelity mockups and interaction models
• Visual/UI — Delivered designs using the Salesforce Lightning Design System
• UX Research — Turned survey and interview insights into clear design priorities and user flows
• Prototyping — Generative prototyping and iterative AI-assisted simulations with stakeholders to validate usability improvements and adoption

Xbox Studios Portfolio Tracker

Led the end-to-end design of the Xbox Studios Portfolio Tracker, introducing AI-integrated design workflows and generative prototyping to rapidly visualize multi-path UI enhancements across stakeholder personas, supported by BI reporting dashboards and data visualization that surface actionable insights.

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Notification Systems

Delivered high-fidelity mockups and interaction models for the tracker's notification system, each tested through iterative AI-assisted simulations with stakeholders.

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Bulk-Edit Workflows

Designed bulk-edit workflows so stakeholders could act on many portfolio items at once instead of one at a time, with interaction models validated through the same AI-assisted simulation process.

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Priority Pinning

Designed priority pinning so the most important portfolio items stay visible and actionable at the top of the tracker experience.

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Results

The Portfolio Tracker design gave Xbox Studios stakeholders a single, structured view of the portfolio — with notification, bulk-edit, and priority-pinning workflows validated before build through AI-assisted simulations.

Research Into Priorities

Turned survey and interview insights into clear design priorities and user flows, presenting multiple design options to guide stakeholder decisions and improve usability.

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Automation vs. Human Judgment

Partnered with the team to identify which tracker features could be automated and which needed human judgment, so the product roadmap balanced efficiency with editorial control.

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NEXT CASE STUDY

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© 2023 All rights reserved by Tim Le

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